Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Wendy Butler-Mafuz
Sr Director Analyst
Gartner
Speaker Topics
- Future-Proofing Your Tech Roadmap
- Cross-Functional Alignment with Impact
- Tech Design and Adoption
- Effective AI Use Cases
Speaker Bio
Wendy Butler-Mafuz is a Senior Director Analyst in Gartner's Sales Practice. She writes about sales operations and technology and covers a spectrum of topics related to CRM/SFA, Go-To-Market revenue strategies, adoption, change management, and sales operations.
Ms. Butler-Mafuz combines three decades of experience in senior-level product, sales strategy, operations and technology leadership positions with current market coverage in collaborating with clients.
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Ms. Butler-Mafuz combines three decades of experience in senior-level product, sales strategy, operations and technology leadership positions with current market coverage in collaborating with clients.
Sessions
Tuesday, May 19, 2026 11:00 AM - 12:30 PM PDT
Workshop: Put AI to Work for Sellers by Translating Workflow to Actions
Wendy Butler-Mafuz,
Sr Director Analyst, Gartner
This interactive workshop helps sales operations leaders unlock AI’s potential for sales productivity. Learn to break down sales processes into actionable workflows, identify automation opportunities, and apply practical AI solutions. Gain hands-on experience and proven frameworks to accelerate sales outcomes and drive measurable impact.
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Tuesday, May 19, 2026 04:15 PM - 05:00 PM PDT
CSO Circle Roundtable: How CSOs Can Leverage CIO Partnerships for Tech-Powered Growth
Wendy Butler-Mafuz,
Sr Director Analyst, Gartner
In this roundtable discussion, CSOs can discuss and learn how peers are partnering with CIOs to drive sales success and revenue growth through technology and AI. This roundtable offers actionable strategies and peer insights for bridging the CSO-CIO gap, aligning on technology priorities and maximizing business impact. Gain proven approaches to strengthen your leadership and deliver measurable results.
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Wednesday, May 20, 2026 12:00 PM - 12:45 PM PDT
Roundtable: Adopt, Adapt or Abandon? Navigate Decisions on What to Do About Underperforming Tech
Wendy Butler-Mafuz,
Sr Director Analyst, Gartner
With tight budgets and increased ROI scrutiny, CSOs must make tough calls on underperforming or underused sales technology. This roundtable invites CSOs to share decision frameworks, key evaluation criteria, and real-world experiences to determine when to optimize, replace or retire existing tech investments.
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Wednesday, May 20, 2026 02:15 PM - 03:00 PM PDT
Roundtable: Adopt, Adapt or Abandon? Navigate Decisions on What to Do About Underperforming Tech (Repeat)
Wendy Butler-Mafuz,
Sr Director Analyst, Gartner
With tight budgets and increased ROI scrutiny, CSOs must make tough calls on underperforming or underused sales technology. This roundtable invites CSOs to share decision frameworks, key evaluation criteria, and real-world experiences to determine when to optimize, replace or retire existing tech investments.
...
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